During the time from July to August Maldives Marketing and Public Relations Corporation (MMPRC) partnered with Singapore Airlines (SIA) will start a joint campaign to take on the U.S market. With flight operations to 62 destinations spread across 32 countries providing a wide range of classes Singapore Airlines (SIA) is one of the biggest airlines globally. With a current market share of 13% from USA’s Los Angeles International Airport and San Francisco International Airport to Velana International Airport, in terms of market share SIA is the fourth largest carries to the Maldives.
To encourage travel to the Maldives the MMPRC-SIA joint campaign will focus on enhancing the research and booking process. With SIA’s Assured health and safety measures under the #SIACares and top-of-the-class services will be of a great aid to the campaign’s efforts.
To promote flight bookings to the Maldives via SIA, social media advertisements will be carried out on platforms such as Pinterest, Expedia and Skyscanner. Destination visibility is essentially the main agenda of this joint campaign.
With a total arrival count of 41,943 tourists contributing to 4.8% of the total visitors, USA is currently ranked 6th in the source market list to the Maldives. MMPRC will be launching further campaigns such as ATTA’s AdventureELEVATE 2022 to boost the destination momentum for the Maldives.
