The World Travel Market (WTM) Africa at Cape Town will be hosted from April 3–5, 2023. Bringing the Sunny Side of Life to the rainbow country, the Maldives Marketing and Public Relations Corporation (MMPRC) and 21 partners are representing the Maldives at WTM Africa.
Almost 6000 travel industry professionals from around the globe attend WTM Africa, the main and only business-to-business (B2B) exhibition for the continent’s inbound and outbound travel and tourism markets. Since its establishment in 2014, WTM Africa has partnered with corporate travel decision-makers, investors, tour operators, and travel agencies, as well as other industry experts to bring the advantages and opportunities of its global industry expertise to the region.
The enchanting natural beauty of the Maldives is highlighted on a 60 sqm display stand for the country. The stand’s design promotes the concept of having the best location possible for experiencing the destination and its amenities, as well as hosting productive meetings, trade surveys, and social media amplification promotions.
MMPRC will be able to increase brand awareness in the South African market, establish beneficial networking relationships with the African travel industry, and provide the most recent news about domestic events by taking part in the exhibition. It will also assist in making the Maldives a popular choice for potential long-haul travelers, accomplish targeted growth for tourism products, and increase arrivals from a variety of categories.
