Under the banner of “High-end Adventures in the Maldives” Maldives Marketing and Public Relations Corporation (MMPRC) will be hosting a familiarisation trip, adding to the 260 different marketing ventures conducted so far. This FM is being hosted specially for media officials with influential standing in the United States (US). The team’s stay in the Maldives was scheduled from the 13th of July to the 20th of July 2022 at the at Joali Maldives Resort, Anantara Kihavah Resort, and LUX* South Ari Atoll Resort. MMPRC is expecting a rise in bookings and arrivals to the Maldives from the United States.
Showcasing the best of the best to travelers looking for nothing but exclusive experiences through world-class publications was the agenda of this FM. An itinerary was specially curated for the team to experience the very essence of Maldivian hospitality, indulge themselves with various cuisines available at their host properties, and witness Maldives’s one-of-a-kind one-island-one-resort concept which depicts the geographical advantage suited for tourism. As of 29th June, the Maldives has welcomed over 39,016 tourists from the United States. With a contribution of 4.8% of the total market source the US currently ranks 6th top market source for the Maldives.